Notes from the practice.
Short, opinionated pieces on what we are seeing inside real estate businesses in Bali and across the region. Written by the founder.
Why off-plan sales stall after launch month
The launch carries the first 20 to 40 percent. After that, projects that have not built a commercial engine quietly slow down. Here is what is usually under the slowdown.
The commercial gap between marketing and sales in SEA property
Marketing books the meeting. Sales takes the meeting. The space between them is where most Southeast Asian property businesses lose revenue.
What a real sales audit looks like
An audit is not a survey. It is not a slide deck about best practice. It is a forensic look at how a commercial engine actually runs, and an unflinching written record of what is broken.
Founder-led sales: when to step back, and how
Founder-led sales is a strength early and a ceiling later. The transition out of the founder being the closer is one of the most under-managed moments in a Southeast Asian property business.