Every audit, advisory, and advocacy engagement is built on the same diagnostic framework. It is not a templated programme. It is a way of looking at a commercial engine that makes the problems visible and the fixes accountable.
Does the pipeline mean what it says?
Stages are defined with exit criteria. Leads are categorised the same way by every agent. Forecast and pipeline reconcile. If the pipeline cannot be trusted, nothing built on top of it can be either.
Where does the engine leak revenue?
Stage-by-stage conversion rates, time in stage, drop-off reasons, average deal value, and discount usage. The cost of a 5 point conversion uplift at each stage is quantified.
Is the team built for the product?
Structured observation of discovery, viewings, objection handling, and close. Capability is measured against the buyer profile of the project, not against generic best practice.
Is the offer easy to say yes to?
Pricing tiers, payment structure, incentive design, reservation terms, and the language used to present them. An over-engineered offer is a closing problem disguised as a buyer problem.
Does leadership see the numbers in time to act?
Weekly pipeline review. Monthly forecast versus actual. Quarterly commercial review. The cadence is non-negotiable, the format is consistent, and the inputs come from the same source of truth.
The Sales and Commercial Audit is the first place this framework is put to work against your numbers.
See the engagements